Join the McDonald's Bulgaria Marketing Team

McDonald's Bulgaria is looking for a dynamic, results-driven, and customer-focused Marketing Manager to lead the development and execution of marketing initiatives that strengthen our brand, drive business growth, and deliver outstanding customer experiences.

As a Marketing Manager, you will be responsible for translating the brand strategy into impactful marketing plans, leading cross-functional projects, managing marketing investments, and ensuring the successful execution of campaigns across all customer touchpoints.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute annual marketing plans aligned with the company's strategic business objectives.
• Lead the implementation of marketing campaigns, promotional activities, product launches, and brand initiatives.
• Manage the Marketing & Communication Calendar, ensuring all activities are delivered on time and within budget.
• Drive the commercialization of new products and innovations in collaboration with local, regional, and global marketing teams.
• Ensure all marketing activities are executed in accordance with McDonald's brand standards and operational excellence.
• Identify opportunities to improve campaign effectiveness through innovation and creative execution.
• Develop and recommend the most effective marketing mix to achieve business objectives.
• Manage the production of marketing materials, including in-store communication, POS materials, digital assets, and advertising campaigns.

Budget Management & Business Performance

• Own and manage the annual marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
• Monitor campaign performance through sales analysis, customer insights, and marketing KPIs.
• Prepare forecasts, manage expenditures, analyze budget variances, and implement corrective actions when necessary.
• Evaluate the effectiveness of marketing programs and recommend improvements based on business performance.

Market & Consumer Insights

• Monitor market trends, competitor activities, and consumer behavior to identify new business opportunities.
• Coordinate market research projects and customer insight initiatives.
• Analyze product performance and promotional effectiveness in partnership with Operations, Finance, and Supply Chain teams.
• Support demand forecasting and promotional planning through data-driven analysis.

Stakeholder & Agency Management

• Build strong partnerships with internal departments, including Operations, Supply Chain, Finance, Purchasing, and Restaurant Operations.
• Manage relationships with advertising, media, creative, digital, PR, and market research agencies.
• Ensure effective communication and alignment among all stakeholders throughout the execution of marketing initiatives.
• Prepare business reports and presentations for senior leadership to support strategic decision-making.
• Represent McDonald's at community events, corporate initiatives, and brand-related activities when required.

Leadership & Team Development

• Lead, coach, motivate, and develop the Marketing team to achieve individual and business objectives.
• Foster a collaborative, innovative, and high-performance working environment.
• Support talent acquisition, succession planning, and employee development initiatives.
• Promote cross-functional collaboration to achieve overall business and brand objectives.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 5 years of marketing experience, including experience in a managerial or senior marketing role.
• Proven experience in developing and executing integrated marketing strategies and campaigns.
• Strong financial acumen with experience managing marketing budgets and measuring ROI.
• Experience managing multiple projects and working in a fast-paced environment.
• Strong analytical, planning, and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Experience managing external agencies and cross-functional teams.
• Fluent English, both written and spoken.
• Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint.

Leadership Competencies The successful candidate will demonstrate:

• Strong communication and interpersonal skills.
• Customer-focused mindset.
• Strategic thinking and business acumen.
• Leadership and people development capabilities.
• Innovation and continuous improvement mindset.
• Ability to influence and collaborate across functions.
• Results orientation and accountability.
• Strong project management and organizational skills.

What We Offer

• A full-time employment contract.
• Competitive salary and comprehensive benefits package.
• The opportunity to work for one of the world's most recognized and respected brands.
• A dynamic, collaborative, and inclusive working environment.
• Ongoing learning and development opportunities.
• Career growth within McDonald's national and international organization.

If you are passionate about marketing, thrive in a fast-paced environment, and want to make an impact on one of the world's leading brands, we would love to hear from you.

Apply today by submitting your CV.

By applying for this position, you consent to the processing of your personal data for recruitment purposes in accordance with the General Data Protection Regulation (GDPR). Only shortlisted candidates will be contacted.