We are looking for an experienced Digital Marketing Manager to develop and execute a comprehensive digital marketing strategy for our company.

This role involves managing all aspects of digital marketing, including brand positioning, overseeing budgets, and optimizing campaigns. The manager will collaborate with stakeholders to ensure effective positioning while adhering to legal regulations in gambling advertising.

Key Responsibilities:

• Build and execute a comprehensive strategy that positions the company effectively in the online gambling market, focusing on short- and long-term objectives for brand awareness, customer acquisition, and retention.
• Oversee the company's presence across digital channels like social media, search engines, and email marketing, ensuring legal compliance and best practices.
• Develop and manage digital marketing budgets, tracking performance and adjusting strategies for optimal ROI.
• Conduct audits of current digital marketing positioning, propose improvements, and implement adjustments for better performance.
• Manage digital marketing campaigns, ensuring effective launch and optimization across all platforms. - Analyze metrics and refine tactics for maximum results.
• Ensure all campaigns follow gambling industry regulations, such as age restrictions and responsible gambling messaging.
• Lead SEO and SEM strategies to boost visibility and traffic, continuously monitoring and improving performance.
• Develop a content strategy for social media and digital channels that engages audiences while following industry standards and legal requirements.
• Track KPIs like traffic growth, customer acquisition costs, and lifetime value to provide actionable insights to leadership.
• Regularly review and adjust strategies to keep them aligned with market conditions and company goals.
• Work with product, customer support, and design teams to ensure digital strategies support overall business goals.
• Oversee hiring, managing, and developing junior digital marketing specialists to execute campaigns.

Skills & Qualifications:

• Proven experience as a Digital Marketing Manager, preferably in gambling, gaming, FMCG, Pharma, or regulated industries.
• Strong knowledge of SEO, SEM, display advertising, and social media strategies.
• Experience in budget management, ROI analysis, and tracking performance.
• Excellent analytical skills with the ability to make data-driven decisions.
• Creative thinking and ability to innovate in the gambling industry.
• Strong communication skills to collaborate across departments and present insights.
• Proactive and results-oriented with a focus on continuous improvement.

And what we offer in return is:

• Prompt and fair selection process;
• Competitive monthly remuneration;
• Additional benefits (food vouchers, additional health insurance, sports cards, etc.);
• Trainings, celebrations, team-buildings, fresh fruits and beverages, relax area;
• Reward and recognition program;
• Positive and professional working environment;

We will only contact the shortlisted applicants.

The documents submitted by you will be treated in the strictest confidentiality, according to the PDPA.