We are hiring a Content Manager to own a Luxury Footwear & Bags company’s content engine end-to-end, from planning and creation through distribution and performance tracking. This role sits at the intersection of brand, creative, CRM, social, paid, and influencer marketing, ensuring content is intentional, on-brand, and deployed with clarity across all channels.

You will be responsible for content systems, workflows, and output quality, making sure every piece of content serves a clear purpose and supports business priorities.

KEY RESPONSIBILITIES

Content Strategy & Planning:

• Own the content calendar across all brand channels (CRM, social, paid, website, influencer, PR).
• Translate brand, product, and campaign priorities into clear content plans and deliverables.
• Define content pillars, formats, and usage guidelines across lifecycle moments (launches, evergreen, drops, promotions).
• Ensure content is planned with reuse and scalability in mind across channels.

Content Production & Asset Management:

• Manage the end-to-end content workflow: briefing, production, approvals, delivery, and archiving.
• Partner with internal creatives, external vendors, and freelancers to deliver high-quality assets.
• Own the content library / DAM, ensuring assets are organized, versioned, and easily accessible.
• Ensure consistent brand storytelling, tone, and visual standards across all content.

Channel Enablement (Social, CRM, Paid, Influencer):

• Enable Social, CRM, Paid, and Influencer teams with the right assets, formats, and timelines.
• Ensure content is adapted and optimized for each channel while remaining brand-consistent.
• Oversee publishing coordination with Social Media (but not day-to-day community management).
• Work closely with CRM to support email, SMS, and lifecycle storytelling.

Content Operations & Systems:

• Build and maintain scalable content processes, tools, and workflows.
• Introduce structure around briefs, approvals, naming conventions, and delivery timelines.
• Act as the central point of contact between creative, marketing, and leadership.
• Continuously improve efficiency, output quality, and clarity across the content pipeline.

Performance & Insights:

• Track content usage and performance across channels in partnership with CRM, Growth, and Social teams.
• Identify what content formats, narratives, and assets drive engagement and conversion.
• Share insights to inform future content planning and investment.
• Balance brand storytelling with performance-oriented content needs.

What You’ll Do (Day-to-Day)

• Own the master content calendar and weekly prioritization
• Brief and coordinate content production
• Manage asset approvals and delivery
• Enable marketing teams with content that performs
• Maintain clarity, structure, and momentum across all content initiatives

WHAT MAKES YOU A GREAT FIT

• 4-6+ years of experience in content management, brand content, or creative operations (fashion, beauty, or lifestyle preferred).
• Strong understanding of how content supports eCommerce growth across CRM, paid, and social.
• Highly organized with a systems-oriented mindset.
• Strong editorial and visual judgment for premium brands.
• Comfortable working cross-functionally with creative, marketing, and leadership teams.
• Able to balance long-term brand storytelling with fast-moving commercial needs.
• Clear communicator who can translate strategy into execution.

Location: Sofia / Hybrid Category: Luxury Footwear, Bags & Accessories

____ Събраните данни ще се разглеждат при строга конфиденциалност и ще се използват само за целите на набирането на персонал. Лиценз № 3660 /01.02.2024 г.