About the Company Sport Vision is the leader of sports retail in the Balkans. We operate in 13 countries, have over 600 stores across the region, and have over 6000 employees, headquartered in Belgrade, Serbia. We are a strategic partner with leading sports brands such as Nike, Adidas, North Face, Asics, Columbia, Salomon, Under Armour, and others, and a key account for more than 50 sports brands.

We’re Hiring: Consumer & Marketing Strategy Manager

Location: Sofia, Bulgaria

About the Role We are looking for a Consumer & Marketing Strategy Manager to lead our marketing strategy and drive brand growth. This is a high-impact role that balances strategic planning with hands-on campaign activation. You will be responsible for defining priorities, managing budgets, and ensuring that all our initiatives deliver measurable business results. Reporting directly to the Head of Marketing & CRM, you will be a key player in aligning our local commercial objectives with global guidelines.

What you’ll do:

• Strategic Leadership: Support the development and implementation of the overall marketing strategy, ensuring all channels are prioritized effectively.
• Financial Stewardship: Own the marketing budget, optimizing costs while maximizing ROI for every initiative.
• Campaign Activation: Translate business objectives like traffic and sales into actionable local campaigns, consumer activations, and events.
• Collaborative Growth: Work closely with creative, media, and digital agencies, as well as influencers and content creators, to amplify our brand relevance.
• Stakeholder Management: Build strong relationships with mall management, brand partners, and the CRM team to drive loyalty and joint promotions.
• Performance Tracking: Monitor campaign performance and KPIs, using data-driven insights to continuously refine and improve our effectiveness.
• Localization: Adapt and create marketing materials that resonate with the local market while staying true to global brand standards.

What you’ll bring:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 6-8 years of proven experience in marketing, preferably within retail, sports, or FMCG.
• Expertise: A deep understanding of multi-channel marketing, brand management, and consumer behavior.
• Skills: Strong project management abilities with the flexibility to thrive in a fast-paced environment.
• Languages: Fluency in both English and Bulgarian.

What we have to offer?

• Dynamic environment with growth opportunities
• Some of the benefits : meal vouchers / health insurance / Internal discount card for products

Please note that only shortlisted candidates will be contacted.