Top Rent A Car is currently the leading Bulgarian car rental company. We are operating with the largest car fleet on the local market. In 2024 our fleet consists of over 2500 vehicles meeting the highest European standards for emissions and safety. We provide nationwide car rental service through 17 offices on the main airports, major cities and resorts in Bulgaria and Romania.

Our TOP TEAM consists of more than 200 young, dynamic, ambitious, and fully energized professionals, focused on providing the highest quality service on the market.

Even though the company is famous for its rental cars with stickers with a smiling lady on the front doors, we work on many projects and services in the mobility sphere. So the field of opportunities for ambitious people is endless

Top Rent A Car is a company with 20 years of history. It is a loyal and predictable employer where you can build a career and further expand your capabilities.

Join our young and fast-growing team as SEO & PPC Digital Marketing Specialist, based in Varnа

What you'll do:

• Developing and executing marketing strategies to promote mobility services to a global audience, drive online traffic, and generate sales
• Conducting market research to identify new trends, customer preferences, and competitive landscape Coordinating, managing and optimizing digital marketing campaigns, including SEM, social media, email marketing, and website content creation
• Monitoring campaign performance metrics to provide insights and optimize marketing efforts Reading data and analyzing what works and what doesn’t, and working on areas of improvement that support the business goal
• Monitoring marketing data by using all tools available (Google Analytics, Google Search Console, Semrush, etc) Managing SEO campaigns and analysis using all data resources and tools available
• Conducting SEO audits and providing input on on-page & off-page content performance
• Coordinating, managing and analysing PPC campaigns Collaborating with cross-functional teams to create compelling marketing materials, including brochures, presentations, case studies, and website content
• Supporting the marketing team in day-to-day administrative tasks and ensuring timely completion of projects
• Overseeing paid-media campaigns Delivering monthly reports and working towards KPIs improvement

What You’ll Need To Succeed:

• Fluency in English. The majority of our work and knowledge is in English
• Solid communication skills. Crisp communication is crucial – both within the teams and when liaising with partners, vendors, prospects, and clients. You will be coached through the process but a baseline of business etiquette is required
• Fast decision-making and proactiveness
• Punctuality. Accuracy and attention to detail are paramount
• Digital literacy. This job is suitable for people with marketing experience and knowledge in content marketing, SEO, email marketing and PPC Office presence.
• The job includes on-site syncs and day-to-day coordination of priorities. Joining the Marketing team at conferences or meetups.

Joining our team, you will get:

• Friendly and stimulating work environment
• A competitive salary and an extensive range of benefits
• Premium health insurance
• Multisport card
• Special surprise for your birthday
• Discounts in various gas stations, insurance products and others
• 21 days paid off time
• Awesome team buildings
• Company-sponsored training and certifications
• Refer-a-friend program
• Work-life balance
• Office in a convenient place with parking
• Most importantly work on projects that matter and see the impact of your work in everyday life!

If you want to feel valued and to become part of a TOP TEAM, don't waste time, grab this opportunity and send us your CV!

All job applications will be treated and processed with strict confidentiality in full compliance with the GDPR provisions.