At Ucha.se and eduboom, we are on a mission to make learning engaging and accessible for every student. We create video lessons in clear and understandable language and already support thousands of students across Bulgaria, Romania, Spain, Italy and others.

To fuel our next phase of international hyper-growth across our eduboom platforms, we are looking for a strategic, analytical, and business-minded Growth Marketing Lead to join our team in Sofia.

This is a management-level position for a marketer who deeply understands B2C dynamics, lives in the data, and knows how to optimize the entire user journey to scale our products into new European markets. You aren't just a performance marketer focused on running ads - you are a holistic growth champion who understands every aspect of growth and feels completely confident developing, launching, and scaling marketing campaigns at every single level of the funnel

What You Will Do:

• Strategic Expansion: Lead and implement marketing frameworks for entering and scaling within new international markets (Romania, Spain, Italy, and beyond)
• Data-Driven Analysis: Deep dive into user data and funnel metrics to discover hidden growth opportunities and friction points
• Holistic Campaign Development: Design and oversee omni-channel campaigns at all levels—from top-of-funnel brand awareness to down-funnel conversions - ensuring that creative messaging and growth tactics work hand-in-hand to drive sustainable growth
• Lifecycle Management & Retention: Own and optimize user lifecycle strategies to increase customer lifetime value (LTV), drive user engagement, and implement frameworks that build long-term loyalty and minimize churn
• CRO Ownership: Implement continuous Conversion Rate Optimization (CRO) and A/B testing frameworks across our landing pages and user funnels to maximize acquisition efficiency
• Core Team Integration: Act as an essential, driving pillar inside our internal marketing team, working hand-in-hand with fellow marketers to integrate high-level, data-backed insights into our overall strategy and budget allocation
• B2C Funnel Optimization: Own the full B2C marketing funnel from awareness to conversion, ensuring a seamless user experience that converts traffic into loyal users

Your Profile:

• 4+ years of marketing experience, with a proven track record in B2C growth marketing or digital analytics
• A strong understanding of the entire marketing mix, with a proven ability to think beyond paid acquisition and confidently manage user lifecycle and retention strategies
• Hands-on experience with scaling digital products across multiple European countries is highly valued
• A strong analytical thinker with a management-oriented presentation style, comfortable transforming complex data into strategic business decisions
• Deep knowledge of Google Analytics (GA4), GTM, CRO tools, and a strong understanding of how Meta/Google ad algorithms work

Perks & Benefits:

A Mission with Scale: Work on a product that genuinely transforms the lives of over 1,000,000 users in Bulgaria and abroad; Loyalty Program: From personalized tokens of appreciation to major surprises for every year you spend with our team; Time to Recharge: Start with 20 days of paid leave, with an additional day added for every year you are part of the team; Health & Activity: Co-funded supplementary health insurance and access to a MultiSport card; Ucha.se Subscription: Full access to all resources on Ucha.se and eduboom; An Energizing Team: Our team-buildings and events are moments where we truly have fun, while finding inspiration for our next big milestones.

We’re not just building a product, we’re building a smarter future. If your growth mindset is as big as our mission, let’s talk. Rest assured, your application is in safe hands. Your personal data is protected and will be processed fully in accordance with GDPR requirements, because trust is a core value we live by every single day.