Channel Marketing Activation Executive

ABOUT YOUR NEW ROLE:

As a Channel Marketing Activation Executive, you will play a key role in translating national marketing strategies into customer-focused in-store activation plans. Reporting to the National Channel Marketing Manager At Home, you will be responsible for developing and executing tailored campaigns within selected retail customers to enhance brand presence and drive business results. You will work in close collaboration with cross-functional teams across Sales, Marketing, Commercial Excellence, Finance, Supply Chain, and Coca-Cola System partners, acting as the main owner of marketing activation plans at customer level. This is a dynamic role that blends analytical rigor, creative thinking, and strong execution skills to maximize value in the Retail Channel.

YOUR NEW RESPONSIBILITIES

Customer Marketing Strategy & Execution

Translate national BTL marketing plans into tailored in-store activation strategies by channel and customer.

Lead end-to-end execution of customer campaigns, ensuring alignment with sales and customer calendars.

Track performance of activations, analyze results, and adjust plans to drive business impact.

Provide operational support for key marketing activations, including special events and seasonal campaigns.

Budget & Agency Management

Own and manage the annual DME budget for assigned customer activations.

Lead relationships with BTL agencies to ensure timely and quality campaign execution.

Ensure efficiency in agency operations and marketing investments.

X-functional Collaboration

Partner with Key Account Managers to co-create and execute joint activation plans.

Ensure alignment and coordination across Marketing, Sales, and other stakeholders for seamless execution.

Act as the voice of the customer within internal planning processes, driving customer-centricity.

Channel Excellence & Continuous Improvement

Analyze market and customer data to identify trends and growth opportunities.

Develop and implement the annual Picture of Success for each channel.

Guide consistent in-store execution through tools, KPIs, and sales team support.

DO YOU HAVE THE FOLLOWING

University degree in Business, Marketing, or related field.

3–5 years of relevant experience in customer/trade marketing or FMCG sales.

Fluent in English.

Strong analytical and data interpretation skills.

Excellent presentation, communication, and stakeholder management abilities.

Commercial thinking and agility in fast-paced environments.

ABOUT YOUR NEW TEAM

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.

And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP.

AT COCA-COLA HBC, DIVERSITY HELPS US THRIVE

Including and celebrating different people and opinions is embedded in our growth story. We are committed to fostering diverse teams that reflect the communities we serve, and to creating an inclusive environment where everyone’s unique perspectives are valued and heard. By constantly building a diverse and inclusive workplace, we enrich our decision-making and provide ever more innovative solutions and shared value.