For our client, we are looking for an experienced and motivated professional to take on the challenging role of:

HEAD OF DEALER SALES AND PARTNERS NETWORK for Bulgaria

Mission of the position:

Be the driving force behind the company growth. The company is looking for an experienced leader to develop, expand, and optimize their Buy Now, Pay Later (BNPL) partner network. If you have a strong background in merchant acquisition, POS financing, and business development in fintech or consumer lending, this is your opportunity to drive an innovative BNPL strategy in Bulgaria.

Main responsibilities:

• Partner Network Expansion & Management – identify, onboard, and grow a strong partner network of retailers, merchants, and service providers.
• Brand Positioning & Market Presence – ensure brand consistency and market penetration of the business across all dealer locations.
• Sales Growth & Channel Optimization – drive and exceed sales targets by enhancing partner network performance.
• Strategic Business Initiatives – work closely with the Chief Commercial Officer and regional sales leaders to align partner network activities with business objectives.
• Market & Competitor Analysis – conduct research to identify opportunities, understand competitive positioning, and refine pricing and promotional strategies.
• Sales & Loyalty Campaigns – propose and execute promotional campaigns to increase dealer engagement and boost sales.
• Reporting & Business Insights – track and analyze partners performance, providing regular updates and recommendations to senior leadership.

Key Requirements:

• 3+ years of experience in managing dealer, partner, or sales networks.
• Proven success in business development, sales activation, and partnership management.
• Strong analytical and strategic thinking skills – ability to interpret market data and drive informed business decisions.
• Excellent leadership and communication skills – ability to build and manage high-performing teams.
• Understanding of the fintech industry and financial products is a plus.
• Good command in English – both written and spoken.

Personality Traits:

• High-energetic
• Communicative
• Ambitious
• Growth mindset

Лиценз № 2418 от 18.12.2017г