Company Description

Sutherland is a digital transformation company focused on delivering exceptional experiences for both customers and employees. For 35 years, we have been entrusted with caring for our clients’ customers - a responsibility we believe we should earn every day. We are dedicated to making those experiences as delightful as possible - instantaneous, relevant, predictive, and frictionless. As an early pioneer in robotic automation, we added to our core through steady investment and acquiring key capabilities. Our design capabilities marry human insight, design-thinking, and process engineering. To make these designs come to life as envisioned by our designers, we employ the latest in robotic automation, conversational AI techniques with a range of AI-ML enhanced products and cloud-based platforms.

We work with clients across industries, including Banking, Financial Services and Insurance, Healthcare, Retail, Telecommunications, Media & Entertainment, and Technology, as well as Travel, Hospitality, and Logistics.

Our digital backbone spans 144 countries around the world, with 61 delivery centers across 19 countries, handling over 43 million transactions a month for approximately 70 clients. We are a team of 38,000 global professionals, operationally effective, culturally meshed, and committed to our clients and to one another. We call it One Sutherland.

Job Description

Your primary focus will be on executing strategic lead generation campaigns across multiple channels, including email, SEM, phone outreach, events, and webinars.

Your role entails proactive leadership in developing and refining lead generation strategies to deliver high-quality leads that support Sutherland’s business growth objectives.

Responasabilities:

• Take ownership of executing lead generation campaigns across multiple channels such as email, SEM, phone outreach, events, and webinars, ensuring alignment with strategic objectives
• Focus on optimizing customer acquisition processes and journeys to maximize lead conversion rates and improve the quality of generated leads.
• Conduct thorough market research and analysis to identify target markets, understand buyer Collaborate closely with cross-functional teams including Industry Marketing, Sales Operations, and Product Management to align lead generation efforts with business goals and ensure consistency in messaging
• Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of lead generation activities, providing regular insights and recommendations for optimization
• Effectively communicate campaign results, insights, and recommendations to stakeholders, presenting findings in clear, actionable reports to support decision-making
• Ensure adherence to regulatory requirements and company policies in lead generation activities, identifying and mitigating risks that could impact campaign success

Requierments:

• Experience in sales, business development, field marketing will be considered as a big advantage
• Experience partnering and integrating field marketing functions, vertical market strategies, and supporting teams will be considered as a big advantage
• Ability to think strategically and develop comprehensive plans for lead generation aligned with organizational goals
• A results-driven approach focused on exceeding lead generation targets and driving sustained profitable growth
• Excellent verbal and written communication skills to articulate complex ideas and influence stakeholders at all levels
• Strong analytical abilities to interpret data, analyze trends, and derive actionable insights to optimize lead generation efforts
• A customer-centric mindset with a deep understanding of customer needs, preferences, and behaviors to drive effective lead generation strategies
• Bachelor's degree in business, marketing, sales, or related field required; advanced degrees or certifications are advantageous

What we offer:

• Long-term job security with permanent contract
• Additional health insurance and life insurance
• Food vouchers
• Regular shifts, Mon-Fri
• Competitive salary + extra bonuses
• World-class on-the-job training
• Multisport card partially covered by the company
• You will become part of a recognized international market leader and can enrich your CV
• An ambitious corporate culture that encourages internal promotions and professional development
• Team building and social activities, volunteer participation, charity events and much more
• Apply and you will get the full broad information about your possibilities with us

All applications will be treated strictly confidential. Only short-listed candidates will be contacted