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WordPress Marketing Manager
About The Company
SiteGround is a tech product and service company powering millions of online businesses worldwide. From world-class web hosting, to SaaS platforms for site building, e-commerce and email marketing, we develop all our products in-house.
At the heart of our 20-year success is our nurturing company culture focused on performance and innovation, technical pioneering, and early strategic adoption of AI.
Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.
Our Mission
Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.
Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.
YOUR ROLE:
We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users - from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.
YOUR RESPONSIBILITIES:
WordPress Marketing Strategy:
Develop comprehensive marketing programs for different WordPress user segments;
Design acquisition campaigns targeting WordPress users across paid and organic channels;
Create lifecycle marketing programs that drive activation, upsell, and retention;
Build data-driven segmentation based on WordPress usage patterns.
Campaign Development & Execution:
Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
Design personalized customer journeys from first touch through renewal;
Develop upsell programs based on customer growth signals and usage patterns;
Create win-back programs for churned customers;
A/B test campaigns to maximize conversion and retention rates.
Performance & Growth:
Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
Analyze WordPress customer behavior to identify growth opportunities;
Monitor competitive landscape and adjust campaigns accordingly;
Build predictive models for churn risk and upsell potential;
Report insights and recommendations to executive leadership.
OUR EXPECTATIONS:
3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses
Proven track record managing full-funnel marketing programs
Experience with marketing automation platforms (HubSpot, Marketo, or similar)
Strong analytical skills with ability to translate data into proposals and decisions
Understanding of WordPress ecosystem and user needs.
WHAT WE OFFER:
Working on in-house built products, using the latest technologies;
Competitive salary with achievement bonus;
Premium health insurance;
Reduced working hours every Friday;
Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
Free office restaurant with our own chef team;
Free access to our in-office gym with professional instructors;
Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
Free Multisport or CoolFit card;
Additional days off for long service and volunteering;
Anniversary and company gifts;
Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.
About The Company
SiteGround is a tech product and service company powering millions of online businesses worldwide. From world-class web hosting, to SaaS platforms for site building, e-commerce and email marketing, we develop all our products in-house.
At the heart of our 20-year success is our nurturing company culture focused on performance and innovation, technical pioneering, and early strategic adoption of AI.
Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.
Our Mission
Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.
Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.
YOUR ROLE:
We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users - from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.
YOUR RESPONSIBILITIES:
WordPress Marketing Strategy:
Develop comprehensive marketing programs for different WordPress user segments;
Design acquisition campaigns targeting WordPress users across paid and organic channels;
Create lifecycle marketing programs that drive activation, upsell, and retention;
Build data-driven segmentation based on WordPress usage patterns.
Campaign Development & Execution:
Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
Design personalized customer journeys from first touch through renewal;
Develop upsell programs based on customer growth signals and usage patterns;
Create win-back programs for churned customers;
A/B test campaigns to maximize conversion and retention rates.
Performance & Growth:
Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
Analyze WordPress customer behavior to identify growth opportunities;
Monitor competitive landscape and adjust campaigns accordingly;
Build predictive models for churn risk and upsell potential;
Report insights and recommendations to executive leadership.
OUR EXPECTATIONS:
3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses
Proven track record managing full-funnel marketing programs
Experience with marketing automation platforms (HubSpot, Marketo, or similar)
Strong analytical skills with ability to translate data into proposals and decisions
Understanding of WordPress ecosystem and user needs.
WHAT WE OFFER:
Working on in-house built products, using the latest technologies;
Competitive salary with achievement bonus;
Premium health insurance;
Reduced working hours every Friday;
Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
Free office restaurant with our own chef team;
Free access to our in-office gym with professional instructors;
Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
Free Multisport or CoolFit card;
Additional days off for long service and volunteering;
Anniversary and company gifts;
Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.