Senior Search Engine Marketing Associate

FXCM
location_on гр. София

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Tradu is a new multi-asset global trading platform and is part of the Stratos group of companies. Tradu, built by traders for traders, provides the most sophisticated traders with a serious platform that allows them to move easily between asset classes such as stocks, CFDs and crypto, depending on the regulations that govern the trader’s market.

At Tradu, we believe that talent knows no borders. We are a team of 650+ multilingual people around the globe. Our commitment to diversity, inclusion, and innovation extends across continents, creating a dynamic blend of skills and experiences that drives our success.

The Representative is a front end, 24/5 client servicing position responsible for the maintenance and servicing of Institutional and VIP clients. The team directly supports Institutional Sales and liaise between all departments and business functions to expedite client inquires and requests.

Primary responsibilities (not limited to)

  • Perform daily account management in Google ads and SA360
  • Maintain and monitor keyword bids, monthly budget caps, impression share, quality score and other important account metrics
  • Generate weekly, monthly and quarterly reports and analysis. Accommodate ad-hock reporting requests
  • Review and analyse historical data for search campaigns; make recommendations for future refinements.
  • Develop strategies to improve performance across all paid search campaigns
  • Identify testing opportunities and implementing experiments
  • Monitor the market trends, competitors behaviour to find ways to take advantage and be one step ahead
  • Draft creative copy for review. Liaise with compliance department to ensure that all creative copies meet regulatory requirements
  • Create landing CRO optimized page copies and Custom product pages
  • Manage mobile app campaigns, analyse user behaviour and performance metrics
  • Measure, analyse and report on ASO efforts, and the impact on the user acquisition funnel and performance
  • Be a main point of contact for internal teams (sales, compliance, web) and handle requests
  • Identify opportunities for growth and expansion in the current markets
  • Stay on top of industry trends and developments
  • Assist in process innovation, documentation and training resource development


Requirements

  • General understanding of digital media and advertising is required. Preferred some marketing experience
  • Experience working with popular PPC platforms (SA360, Google Ads, Bing, Apple search ads)
  • Experience working with BI tools (Looker)
  • Experience in App store optimization is a plus
  • Experience with a project management tools such as Jira or Confluence is a plus, but not required
  • Ability to prioritize and handle large volumes of tasks while meeting deadlines
  • Strong analytical & quantitative skills
  • Must be comfortable using Excel and working with large sets of data ( pivot tables)
  • Fluency in English (both verbally and written)


Looking for team player, with strong work ethics and individual dedicated to team's success.

Hours: 40 hours/week - Monday to Friday. Working from the office - 3 days per week.

Contract type: Labor contract with Stratos Support EAD

If you are interested in this position, please send us your CV in English.

Only short-listed candidates will be contacted for an interview.


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