Primary responsibilities (not limited to)

• Perform daily account management in Google ads and SA360
• Maintain and monitor keyword bids, monthly budget caps, impression share, quality score and other important account metrics
• Generate weekly, monthly and quarterly reports and analysis. Accommodate ad-hock reporting requests
• Review and analyse historical data for search campaigns; make recommendations for future refinements.
• Develop strategies to improve performance across all paid search campaigns
• Identify testing opportunities and implementing experiments
• Monitor the market trends, competitors behaviour to find ways to take advantage and be one step ahead
• Draft creative copy for review. Liaise with compliance department to ensure that all creative copies meet regulatory requirements
• Create landing CRO optimized page copies and Custom product pages
• Manage mobile app campaigns, analyse user behaviour and performance metrics
• Measure, analyse and report on ASO efforts, and the impact on the user acquisition funnel and performance
• Be a main point of contact for internal teams (sales, compliance, web) and handle requests
• Identify opportunities for growth and expansion in the current markets
• Stay on top of industry trends and developments
• Assist in process innovation, documentation and training resource development

Requirements

• General understanding of digital media and advertising is required. Preferred some marketing experience
• Experience working with popular PPC platforms (SA360, Google Ads, Bing, Apple search ads)
• Experience working with BI tools (Looker)
• Experience in App store optimization is a plus
• Experience with a project management tools such as Jira or Confluence is a plus, but not required
• Ability to prioritize and handle large volumes of tasks while meeting deadlines
• Strong analytical & quantitative skills
• Must be comfortable using Excel and working with large sets of data ( pivot tables)
• Fluency in English (both verbally and written)

Looking for team player, with strong work ethics and individual dedicated to team's success.

Hours: 40 hours/week - Monday to Friday, 9am-6pm, 3 days work from office

All Stratos Support EAD employees must be eligible to work in Bulgaria.

Prior to submitting your resume, the firm requests that you do the following:

Review the firm's website thoroughly at https://www.tradu.com/uk/

Company Description Tradu is a new multi-asset global trading platform and is part of the Stratos group of companies. Tradu, built by traders for traders, provides the most sophisticated traders with a serious platform that allows them to move easily between asset classes such as stocks, CFDs and crypto, depending on the regulations that govern the trader’s market.

Equal Opportunity Employer