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Senior Paid Media Expert
About the Company
SiteGround is a tech product and service company powering millions of online businesses worldwide.
From world-class web hosting, to SaaS platforms for site building, e-commerce, and email marketing, we develop all our products in-house to help businesses start, grow and succeed online more easily.
At the heart of our 20-year success is our people-driven company culture focused on performance, innovation, technical excellence, and early strategic adoption of AI.
Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.
Our Mission
Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.
Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.
YOUR ROLE:
We're looking for a Senior Paid Media Expert to join our internal PPC team at SiteGround. In this role, you'll plan, execute, and optimize paid advertising campaigns across our full product portfolio — from web hosting and e-commerce solutions to our AI-powered platforms including Coderick and AI Studio.
You'll work alongside experienced PPC professionals, managing significant budgets across multiple channels (Google Ads, Microsoft Advertising, Meta, and more) and diverse international markets. This is a hands-on, high-impact role at a company in the middle of an exciting transformation from a traditional hosting provider to a multi-product AI-powered platform.
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.
About the Company
SiteGround is a tech product and service company powering millions of online businesses worldwide.
From world-class web hosting, to SaaS platforms for site building, e-commerce, and email marketing, we develop all our products in-house to help businesses start, grow and succeed online more easily.
At the heart of our 20-year success is our people-driven company culture focused on performance, innovation, technical excellence, and early strategic adoption of AI.
Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.
Our Mission
Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.
Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.
YOUR ROLE:
We're looking for a Senior Paid Media Expert to join our internal PPC team at SiteGround. In this role, you'll plan, execute, and optimize paid advertising campaigns across our full product portfolio — from web hosting and e-commerce solutions to our AI-powered platforms including Coderick and AI Studio.
You'll work alongside experienced PPC professionals, managing significant budgets across multiple channels (Google Ads, Microsoft Advertising, Meta, and more) and diverse international markets. This is a hands-on, high-impact role at a company in the middle of an exciting transformation from a traditional hosting provider to a multi-product AI-powered platform.
YOUR RESPONSIBILITIES:
- Develop, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising (Bing), Meta (Facebook &
- Own campaign strategy and execution across SiteGround's full product portfolio — Hosting, E-commerce, Website Builder, Coderick AI, AI Studio, Email Marketing;
- Manage and allocate substantial advertising budgets across multiple regions and locales, ensuring optimal spend efficiency and ROI;
- Leverage AI-powered tools and automation, while maintaining strategic oversight and human judgment;
- Conduct in-depth keyword research, audience analysis, and competitive intelligence to inform campaign strategy;
- Create and test ad copy, creative assets, and landing page experiences to maximize conversion rates;
- Build and maintain comprehensive reporting dashboards; deliver regular performance insights and recommendations to stakeholders;
- Collaborate cross-functionally with product marketing, growth, affiliate, and creative teams to align paid media with broader go-to-market strategies;
- Stay ahead of PPC trends, platform updates, and emerging ad formats to identify new growth opportunities;
- Contribute to international expansion efforts by adapting campaigns for different markets, languages, and cultural contexts.
- 5+ years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads;
- Proven track record of managing large-scale budgets (six figures or more monthly) across multiple markets and locales;
- Strong experience with AI-driven campaign types and automation tools — Performance Max, Smart Bidding, AI-powered creative optimization, and AI agents for PPC workflow;
- Deep understanding of multi-channel paid media strategy, including search, display, video, and paid social;
- Advanced analytical skills with hands-on experience in Google Analytics (GA4), Looker Studio, or similar BI/reporting tools;
- Experience running campaigns in multiple languages and international markets with localization best practices;
- Data-driven mindset with the ability to translate performance metrics into actionable business recommendations.
- Experience in the web hosting, SaaS, or tech industry;
- Experience with programmatic advertising and emerging ad platforms (TikTok, Reddit, LinkedIn);
- Knowledge of first-party data strategies, privacy-first targeting, and cookieless attribution approaches;
- Experience with conversion rate optimization (CRO) and A/B testing frameworks.
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Аdditional trainings to upskill your job competencies;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.