Product Marketing Manager - WordPress AI Agent

About the Company

SiteGround is a tech product and service company powering millions of online businesses worldwide.

From world-class web hosting, to SaaS platforms for site building, e-commerce, and email marketing, we develop all our products in-house to help businesses start, grow and succeed online more easily.

At the heart of our 20-year success is our people-driven company culture focused on performance, innovation, technical excellence, and early strategic adoption of AI.

Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.

Our Mission

Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.

Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.

YOUR ROLE:

We're looking for a Product Marketing Manager to own the marketing strategy for the WordPress AI Agent, part of SiteGround's AI Studio. The AI Agent helps users manage, optimize, and troubleshoot their WordPress sites without technical expertise, and we need someone who deeply understands WordPress and its users to bring this product to market effectively.

You'll be responsible for positioning, messaging, and go-to-market execution for two key audiences: small business owners managing their own sites and agencies managing multiple client sites. You'll work closely with product, growth marketing, and content teams to drive awareness, adoption, and engagement.

YOUR RESPONSIBILITIES:

• Develop and own positioning, messaging, and value propositions for the WordPress AI Agent, tailored to both small business and agency audiences;
• Plan and execute go-to-market strategies for new features and product updates;
• Create marketing collateral including landing page copy, email campaigns, one-pagers, and sales enablement materials;
• Develop content strategies to drive awareness and engagement across channels;
• Plan and lead webinars and video content to educate and engage target audiences;
• Represent SiteGround at industry events, conferences, and WordPress community meetups;
• Identify and articulate use cases that resonate with WordPress site owners and agencies;
• Conduct competitive analysis within the WordPress and AI tools landscape;
• Collaborate with product teams to understand the roadmap and translate technical capabilities into customer benefits;
• Work with growth marketing and PPC teams to optimise campaign messaging and targeting;
• Engage with the WordPress community to build awareness and gather feedback;
• Define and track success metrics for product marketing initiatives.

OUR EXPECTATIONS:

• 3+ years of experience in product marketing, preferably in SaaS or technology products;
• Strong WordPress experience - you understand the platform, its ecosystem, and the challenges faced by both site owners and agencies;
• Proven experience developing positioning and messaging that drives customer action;
• Excellent written communication skills with the ability to translate technical features into clear customer benefits;
• Experience marketing to small business and/or agency audiences;
• Analytical mindset with experience measuring marketing impact;
• Collaborative approach and comfort working cross-functionally with product, marketing, and content teams;
• Fluent English.

WHAT WE OFFER:

• Competitive salary with achievement bonus;
• Premium health insurance;
• Reduced working hours every Friday;
• Аdditional trainings to upskill your job competencies;
• Free office restaurant with our own chef team;
• Free access to our in-office gym with professional instructors;
• Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
• Free Multisport or CoolFit card;
• Additional days off for long service and volunteering;
• Anniversary and company gifts;
• Knowledge-sharing at multiple meetups and mini conferences in our offices.

If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.