Top Skills Recruitment is a recruitment agency founded by professionals with extensive experience in Business Process and IT Outsourcing. Our mission is to uncover and bring out the best in our candidates so they can land their ideal role, while delivering top-tier services to our clients. We guide people toward meaningful career opportunities.

Our client is a fast-growing marketing and web development company based in the United States. Due to the rapid expansion of their team, we are currently looking for a PPC Expert to join their dynamic crew.

As part of their long-term vision, they are building a strong presence in Bulgaria. They plan to establish a robust team that will handle the company’s development and advertising needs. This is a full-time, remote, contract-based position.

About the Role: We’re looking for a talented and results-driven PPC Specialist to join our client’s digital marketing team. You should be confident in managing campaigns in Google Ads, Meta Ads, or LinkedIn Ads — expertise in at least one platform is required, and experience across several is a big plus.

You’ll be responsible for launching, managing, and optimizing PPC campaigns aimed at driving high-quality leads for U.S.-based local service businesses (mostly small to mid-sized). You’ll work closely with both the U.S. Digital Marketing Department (DMD) and the PPC team in Bulgaria, with the DMD acting as your main point of contact for project coordination and support.

Key Responsibilities:

• Set up and manage full ad accounts (Google, Meta, or LinkedIn), including conversion tracking, structure, campaign settings, ad copy, and keywords.
• Ensure accurate tracking using GA4, Google Tag Manager, and Meta Pixel.
• Write compelling, conversion-focused ad copy tailored to each campaign’s goals.
• Create detailed monthly, quarterly, and annual performance reports with actionable insights.
• Manage different campaign types: lead generation, brand awareness, remarketing, and foot traffic for local businesses.
• Perform regular optimizations and troubleshoot issues proactively to ensure optimal performance.

What You’ll Need:

• 3–5 years of hands-on experience managing Google & Meta Ads
• Strong understanding of Search Engine Marketing (SEM) principles
• Copywriting skills, especially for crafting headlines and descriptions
• Solid grasp of digital advertising best practices
• Problem-solving mindset and the ability to take initiative
• Excellent communication skills — verbal and written
• Comfortable communicating with clients if needed
• Working proficiency in English (spoken and written)
• Reliable and fast internet connection
• Ability to handle constructive feedback, manage pressure, and meet tight deadlines
• Meticulous attention to detail and a bit of healthy perfectionism
• Desire to grow and evolve with the company

Bonus Skills (Not Required, But Nice to Have):

• Experience with multiple platforms (e.g., Facebook Ads, LinkedIn Ads)
• Knowledge of call tracking tools like Call Tracking Metrics or CallRail

What’s in It for You:

• Competitive salary based on your expertise and experience
• 20 days of paid time off annually, plus paid public holidays that fall on weekdays
• Brand new company laptop and mouse provided
• Bi-monthly team-building activities (fully covered)
• Flexible working hours for better work-life balance
• Access to Udemy courses and internal training resources
• Long-term career growth opportunities
• A chance to expand your skills by mastering new ad platforms

If you’re passionate about digital marketing, eager to take ownership of campaigns, and ready to grow with a team that values results, this opportunity is for you! Apply now and become a key player in a thriving international company.

Only short-listed candidates will be contacted.

License for recruitment for Bulgaria: № 2399 / 15.11.2017. License for administration and protection of personal data issued: № 432025 / 23.10.2017