Performance Marketing Team Lead

Nexo
location_on гр. София

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Пълно описание


Stand out and lead the way. ​​Define an industry. Forge the path to truly blockchain-based, deflationary, and limitless finance.

Nexo is the world’s leading digital assets institution. The company’s mission is to maximize the value and utility of digital assets by offering a comprehensive suite of products that include advanced trading solutions for retail and institutional clients, aggregation of liquidity from leading venues, and tax-efficient asset-backed credit lines. In 2022, the enterprise launched its investment arm Nexo Ventures, which now boasts over 60 portfolio companies. Nexo has processed $130+ billion for 7,000,000+ satisfied users across more than 200 jurisdictions.

Strategic Execution

· Spearhead performance marketing across multiple channels (Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, etc.) · Manage and optimize a substantial performance marketing budget (80%+ of total marketing spend) · Develop and execute go-to-market strategies aligned with business objectives

Team Leadership

· Build and mentor a high-performing team · Recruit top talent to elevate our performance marketing capabilities · Foster a culture of innovation, collaboration, and continuous learning

Optimization and Innovation

· Implement automation solutions to enhance efficiency across all aspects of performance marketing · Analyze campaign performance, identify trends, and drive data-informed decisions · Stay ahead of industry trends and adapt strategies accordingly

Marketing Technology Collaboration

· Work closely with the marketing ops division to leverage and improve marketing technology · Provide strategic input on the marketing technology stack to enhance performance marketing efforts · Collaborate on implementing and optimizing analytics, mobile analytics, and attribution tools · Identify opportunities for technological improvements to drive marketing efficiency and effectiveness

Stakeholder Management

· Collaborate with internal teams, including marketing ops, to align performance marketing with overall business goals · Manage relationships with external partners, agencies, and freelancers to maximize ROI

Ideal Candidate:

· Proven track record in scaling performance marketing initiatives · Strong analytical skills with a data-driven approach to decision-making · Experience in building and leading high-performing teams · Innovative mindset with a passion for leveraging new technologies and methodologies · Excellent communication and stakeholder management skills · Strategic understanding of marketing analytics, mobile analytics, and attribution technologies · Ability to collaborate effectively with technical teams to drive marketing technology improvements

Perks We Offer:

· Attractive remuneration package & Annual bonuses · Learning Hub · Hybrid way of work and work from home · Inspiring atmosphere and innovative projects · Future career development in a global company leading the innovative blockchain space · Tailor-made personal benefits package — you want it, you get it · Wellness program including additional health insurance, Multisport card, sports activities, standing desks & protective glasses and many more · Free assorted healthy snacks and fresh fruits in the office · Free parking with a designated space, free electric bikes & public transport · Epic regular team buildings and parties

If you're a passionate and results-driven marketing professional seeking to make a real impact in the crypto space, we encourage you to apply. Join us and be a part of the team that's shaping the future of finance!


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