Influencer Marketing Manager

SiteGround
location_on гр. София

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Influencer Marketing Manager

About the Company

SiteGround is a tech product and service company powering millions of online businesses worldwide.

From world-class web hosting, to SaaS platforms for site building, e-commerce, and email marketing, we develop all our products in-house to help businesses start, grow and succeed online more easily.

At the heart of our 20-year success is our people-driven company culture focused on performance, innovation, technical excellence, and early strategic adoption of AI.

Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.

Our Mission

Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.

Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.

YOUR ROLE:

We're looking for an Influencer Marketing Manager to join our Affiliate and Partnerships Team. You'll identify, recruit, and partner with content creators, YouTubers, bloggers, and digital influencers across international markets to drive brand awareness and sales across our full product portfolio.

This is a hands-on role where you'll own the entire influencer journey - from initial outreach through to campaign execution and performance optimisation. You'll work closely with your teammates and our product teams to translate our products' value into compelling creator partnerships that resonate with audiences globally.

YOUR RESPONSIBILITIES:

  • Research, identify, and recruit influencers, content creators, and digital partners aligned with our brand and target audiences;
  • Manage outreach, negotiation, and onboarding of new influencer partners;
  • Build and maintain strong, long-term relationships with creators, acting as their primary point of contact;
  • Collaborate with influencers to develop authentic, high-performing content that drives engagement and conversions;
  • Track and analyse campaign performance, optimising based on data and insights;
  • Manage influencer contracts and compensation structures;
  • Stay current on influencer marketing trends, platforms, and best practices;
  • Work cross-functionally with product marketing, content, and affiliate colleagues to align messaging and maximise impact.
OUR EXPECTATIONS:
  • 2+ years of experience in influencer marketing, creator partnerships, or a related field;
  • Proven track record of recruiting and managing influencer relationships;
  • Experience running international influencer campaigns across multiple markets and languages;
  • Strong understanding of major content platforms (YouTube, Instagram, TikTok, LinkedIn, blogs/podcasts) and their creator ecosystems;
  • Excellent communication and relationship-building skills;
  • Analytical mindset with experience measuring and reporting on campaign performance;
  • Self-starter who thrives in a dynamic environment;
  • Fluent English; additional languages are a plus.
GREAT ADVANTAGE WILL BE:
  • Experience marketing hosting, SaaS, or AI products;
  • Existing network of tech, business, or digital marketing influencersFamiliarity with affiliate marketing programmes and structures.
WHAT WE OFFER:
  • Competitive salary with achievement bonus;
  • Premium health insurance;
  • Reduced working hours every Friday;
  • Аdditional trainings to upskill your job competencies;
  • Free office restaurant with our own chef team;
  • Free access to our in-office gym with professional instructors;
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
  • Free Multisport or CoolFit card;
  • Additional days off for long service and volunteering;
  • Anniversary and company gifts;
  • Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.


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