The Role

We are looking for a highly analytical and hands-on Head of Performance to lead and scale our global digital acquisition strategy. The role combines strong performance marketing expertise with a deep understanding of brand and customer mindset - ensuring every ad and landing page converts while maintaining a premium, non-salesy feel.

What You’ll Do

• Drive Global Growth Strategy

Own and scale the end-to-end performance marketing strategy across all paid channels (Meta, Google, TikTok, Pinterest, Affiliate) with a strong focus on international markets.

• Manage and Optimize Budgets

Plan, allocate, and scale marketing budgets, optimizing for key metrics such as LTV:CAC, ROAS, and overall profitability.

• Bridge Data and Creative

Work closely with creative and content teams, translating performance data into actionable insights and briefs. Ensure campaigns are both high-performing and visually aligned with the brand.

• Lead On-Site CRO

Own the post-click experience. Lead A/B testing across landing pages, product pages, and checkout flows to improve conversion rates and increase AOV.

• Align Cross-Functional Teams

Collaborate with teams such as merchandising, CRM/retention, and creative to ensure campaigns align with product launches, inventory, and overall business goals.

• Build the Analytics Engine

Establish a structured testing framework and reporting system. Provide clear, actionable insights on performance, attribution, and customer behavior.

What You’ll Need

• Experience: 5+ years in performance marketing or growth leadership, with at least 3+ years specifically in fashion, affordable luxury, or premium DTC e-commerce.
• Platform Mastery: Deep, hands-on expertise in scaling Meta Ads, Google Ads (PMax, Search, Shopping), TikTok, Pinterest, and Affiliate networks.
• Technical Acumen: Advanced proficiency with GA4, Shopify Plus, data visualization tools, and modern attribution models. You know how to read the data beyond the last-click attribution.

Who You Are

• A Strategic Operator: You can zoom out to build a 12-month growth forecast and zoom in to troubleshoot a failing ad set.
• Commercially Driven: You treat the company's marketing budget like it's your own money, constantly seeking efficiency and profitable scale.
• A Clear Communicator: You can translate complex data into plain English for creative teams and executives alike.
• Adaptable & Resilient: You thrive in a fast-paced environment and pivot quickly when platform algorithms or market conditions change.

Location: Sofia / Hybrid Category: Luxury Footwear, Bags & Accessories

____ Събраните данни ще се разглеждат при строга конфиденциалност и ще се използват само за целите на набирането на персонал. Лиценз № 3660 /01.02.2024 г.