Top Skills Recruitment is a recruitment agency founded by professionals with extensive experience in Business Process and IT Outsourcing. Our mission is to identify and develop candidates’ potential, helping them find the most suitable career opportunities, while delivering high-quality services to our clients. For one of our clients, we are looking for an Head of Digital Marketing. About the role: This is a senior leadership role where you will manage a large internal team and external agency partners, overseeing a multi-channel digital strategy designed to maximize customer growth, ensure positive ROI, and elevate global brand recognition.

Key Responsibilities:

Strategic Leadership & Team Management:

• Lead, mentor, and scale a large, multi-disciplinary digital marketing team, fostering a culture of accountability, innovation, and performance excellence
• Select, manage, and challenge external agency partners to ensure high-quality execution, scalability, and measurable business impact
• Act as a key strategic partner to BI, CX, Product, Compliance, Content, Brand, and Payments teams, ensuring marketing initiatives are fully aligned with product capabilities, regulatory requirements, and commercial objectives

Digital Strategy & Execution:

• Own the end-to-end digital marketing strategy across web and mobile, with a strong focus on scalable user acquisition, revenue growth, and market expansion
• Lead planning, execution, and continuous optimization across all major acquisition channels, including:
• Paid Search (Google Ads, Microsoft Ads, Apple Search Ads)
• Paid Social (Meta, TikTok, X, and emerging platforms)
• Programmatic & DSPs (DV360, Moloco, Smadex, Liftoff)
• Organic Growth (SEO, ASO, Influencer Marketing, Social Media)
• Establish a rigorous test-and-learn framework, leveraging A/B testing, incrementality measurement, and advanced attribution models to continuously improve performance
• Translate customer insights, behavioral data, and regional market dynamics into high-impact campaigns that maximize engagement, conversion, and lifetime value

Compliance, Moderation & App Ecosystem Management:

• Own strategy and execution for navigating complex ad platform policies and restrictions specific to the industry, ensuring consistent campaign delivery at scale
• Oversee end-to-end app lifecycle management, including publishing, compliance, optimization, and recovery processes across Google Play and Apple App Store
• Proactively identify and mitigate risks related to account bans, ad disapprovals, and regulatory changes, ensuring minimal disruption to growth activities

Required Skills & Experience:

• Proven experience as a Head of Digital Marketing, Digital Marketing Director, or similar senior role
• Demonstrated success leading marketing initiatives in global markets, specifically LATAM, MENA, SEA, and Africa
• Extensive experience managing large budgets and leading large teams along with external agency partners
• Deep, hands-on understanding of the entire digital marketing ecosystem (Paid Search, Paid Social, Programmatic, SEO, ASO, and Influencer marketing)
• Strong track record of navigating complex ad policy and compliance issues on major ad networks and app stores (Google Play, App Store)
• Exceptional analytical skills with a focus on customer growth, ROI, and performance metrics

The Offer:

• A stable job and career development opportunities
• Working hours 8H per day ( 08:00 - 16:00 or 09:00 - 17:00)
• Attractive salary
• Additional health insurance
• Special benefits for our team members (Multisport Card, Coolfit, Happy Hours ETC.)
• Young, friendly and multilingual environment

Ready to Take the Next Step? Great opportunities don’t wait, and neither should you.

• All applications will be treated as strictly confidential and only short-listed candidates will be contacted.

License for recruitment for Bulgaria: № 2399 / 15.11.2017 License for administration and protection of personal data: № 432025 / 23.10.2017