BADINKA is a wicked fashion brand for alt gals turned on by festival, rave, kawaii & gothic fashion. Launched in 2014, currently we have a team of 100+ people and more than 200,000 buyers across US and Europe. We design, produce, market and ship all our items from Bulgaria.

✮ We are looking for a Google Ads PPC Expert to implement, track and optimize our large-scale Google campaigns. The perfect candidate has a data-driven, non-BS and whatever-it-takes work style and 3+ years of experience with Google ads in the domain of international e-commerce, preferably with Shopping campaigns targeting the US and Europe.

Do consider applying for this position, if you are:

• sick of working in an agency or as a freelancer and dealing with a never-ending stream of pushy clients from hell
• sick of trying to market unmarketable products
• sick of small and boring projects that never scale

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Responsibilities:

• Create and manage Google Ads campaign, mainly Google Shopping campaigns
• Monitor and optimize campaign on a daily basis using our attribution tools
• Identify anomalies, trends and patterns based on performance data
• Proactively test campaign structures, audiences and creatives in pursuit of better ROAS
• Work closely with our Digital Marketing Manager to ensure alignment with our remaining main marketing channels such as Meta ads, emails and social media

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Capabilities:

• Proven experience managing Google Ads
• Good knowledge of GA4 and other attribution tools
• Strong focus on performance data analysis
• Time management and team work skills
• Experience with Meta ads would be considred a plus
• Visual design and copy-writing skills are NOT required

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Qualifications:

• 3+ years of managing Google ads campaigns
• Experience working with international e-commerce stores
• Experience working with Shopify is a big plus

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Offer:

• Competitive salary based on experience and proven hard skills
• 200 lv food vouchers
• Private health insurance with high coverages
• 2 home office days after 4 months of onboarding
• 50 lv birthday voucher and 200 lv child birth voucher
• 800 lv referral bonus
• Free fruits, coffee and tee
• Multisport card at preferrential prices
• Big employee discount for our clothing
• Professional growth in a young and ambitous team of 7 people
• Learning opportunities in a fast-growing international e-commerce business
• Opportunity to also participate in projects related to Meta ads, email marketing, SEO and CRO
• Desired employment start: Apr 10th or right away

Our office is located in Druzhba 2, minutes away from Inter Expo Center – Tsarigradsko Shose metro station. Around the office parking is free and there are always free parking slots.

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If you think you are a good fit for this position and for our business, apply till Mar 15th. Only short-listed candidates will be contacted and invited to an online interview. The second round of interviews will take place face-to-face at our office.