Discover the beauty of unspoiled nature, magnificent landscapes and endless relaxation at the footsteps of the majestic Pirin Mountain – a UNESCO World Heritage environment. We look forward to welcoming you to an oasis of luxury, comfort and tranquility in Bansko – the most modern winter resort in the Balkans. The only representative if the Kempinski in Bulgaria is open year-round and comprises 157 Alpine-style rooms and suites, superb conference facilities, lavish dining services, three restaurants and five bars and an award-winning spa center. We are currently looking for a motivated and creative eCommerce and Digital Marketing Executive to boost our online presence, enhance brand visibility, and maximize revenue. This role involves a wide range of marketing activities, from content and visual creation to website management, campaign execution and performance analysis. The overall scope of the eCommerce & Digital Strategy /Executive is to assist the Director of Revenue Management to position and promote our lovely property and its outlets as the market leader through Marketing activities as well as to ensure compliance with the Kempinski’s brand.

Key Responsibilities:

• Develop & manage digital paid marketing campaigns (Paid Search, Display, Social Media, Meta Search) by providing a content and visuals to a digital marketing agency.
• Manage and update social media channels as per corporate guidelines.
• Create compelling visual content (videos, reels, photos) and optimize for all platforms.
• Ensure website content is always up to date in all languages available and SEO-optimized; analyze website performance and user behavior.
• Review and maintain the hotel representation on Online Travel Agencies including content, images and review score.
• Formulate a newsletter strategy together with the other hotel teams (F&B, Spa, etc.). Actively develop the hotel’s newsletter database while ensuring GDPR compliance.
• Monitor and respond to guest feedback across various online channels, fostering a strong and positive hotel reputation.
• Produce high-quality copywriting and visual designs for restaurant, bars and spa menus, magazines, brochures, marketing flyers, press releases and other printed media, ensuring brand consistency.
• Stay updated on market trends and digital technologies through continuous learning and participate in mandatory corporate and regional web-related trainings.

Desired Skills & Qualifications:

• Previous experience as Content Management System usage, Web & Electronic Distribution or Digital Marketing in the hotel industry would be a strong advantage;
• Relevant experience in web, hotel operations and revenue management experience are a plus;
• Excellent knowledge of English and Bulgarian. Additional foreign language is a plus;
• Computer literacy is a must;
• Excellent communication skills;
• A creative and proactive persona;
• Passion for delivering a bespoke customer experience.

We offer: Company training, an exceptional opportunity for professional and career development, competitive remuneration package as well as an excellent team atmosphere. If you are a positive person who loves challenges and likes to work in a young dynamic team as well as gain a lot of knowledge and experience in an exceptionally pleasant working environment, you are welcome to become part of the huge Kempinski family! Only the shortlisted applicants will be contacted. All applications will be treated in the strictest confidentiality.

About Kempinski Hoteliers since 1897, we have travelled the world in search of the most fascinating destinations without ever forgetting the finest traditions of our European heritage. We are dedicated to please, educated to entertain, and we never compromise on the European elegance of service. We pride ourselves on delivering a beautiful performance for each and every one of our guests. And for our employees, we provide a stage on which they can flourish and realize their full potential.

Embrace an experience as individual as you are!