Digital Marketing Expert, Sofia

DSK Bank is part of OTP Group – one of the leading banking groups in Central and Eastern Europe.

Our amazing company is following an ambitious journey, which requires bright and motivated people to build its successful future. This position is a fantastic opportunity for a professional to create value and develop within one of the largest banks in Bulgaria.

We are looking Digital Marketing Expert to join our Digital Marketing Team.

Who is this for?

• Do you enjoy analyzing data, solving problems, and using numbers to improve digital campaigns?
• Are you both detail-oriented and creative, with a passion for building successful marketing campaigns?
• Are you a fast learner who is goal-driven and excited about working in digital marketing?

If these questions resonate with you, then you are one of us.

Responsibilities:

• Full responsibility for the day-to-day digital marketing activities and campaigns (e.g., Google Ads, Facebook Ads, Programmatic Buying, Email, social media, and display advertising);
• Planning and coordinating all activities to increase awareness, viewability, and engagement and conversions for all campaigns;
• Writing and editing ad copies for CPC and other performance campaigns;
• Measure and report performance, analyzing ROI and achieve KPIs;
• Identify trends and insights, optimize spending, and improve campaign performance based on data;
• Collaborate closely with all internal teams (others departments, marketing team and management) to prepare and implement digital marketing projects;

You might also need to do some:

• Administration
• Contracts
• nvoices

Requirements:

Here’s a clearer and more reader-friendly version:

• Proven experience managing searcg/ display advertising campaigns, email marketing, SEM or SEO;
• Experience improving landing pages and create sales funnels;
• Strong understanding of website analytics tools (e.g., Google Analytics 4);
• A degree in Marketing, Business, Economics, Computer Science, or a related field is a plus;
• Excellent communication, analytical, and problem-solving skills;
• Willingness to develop a broad marketing skill set (T-shaped marketer);
• Ability to think critically and push beyond limitations;
• Strong sense of ownership and accountability for your work;
• Good command of English;

We offer:

• Excellent opportunities for professional and career development in one of Bulgaria’s leading banks;
• Food vouchers in the amount of 200 BGN per month;
• 20 + 5 paid holiday leave;
• Additional Health Insurance;
• Favorable conditions for housing and mortgage lending, as well as for bank products and services;
• Preferences for bank products and services;
• Annual bonus scheme depending on the achieved results;
• Preferential conditions for Multisport / CoolFit card;
• Great location – in the heart of Sofia’s city center;
• Discounts in various companies;
• Refer a Friend Bonus;

Apply and join our mission: challenge norms and lead the transformation of the banking sector marketing into a creative, personalized, and data-driven experience!

Join us and be part of a dynamic team where your efforts will have a direct impact on expanding the reach of our services and ensuring our customers get the most value from their experience with us. If you are ready to take on the challenge, we’d love to meet you!