Customer Marketing Manager

ЛЕТС ДУ EООД
location_on гр. София

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We are seeking an experienced and motivated Customer Marketing Manager for a renowned international FMCG company. The role involves developing sales strategies per customer/channel aligned with the company's objectives.

You will independently prepare analytics, presentations, reports, and recommendations using all available data to aid customer/channel development. Key responsibilities include:
  • Collaborating on projects with Marketing and Sales teams to shape brand strategy and create customer-centric plans.
  • Developing customer/category insights for tailored business planning and competitive advantage.
  • Managing and integrating extensive data and applying knowledge across the business.
  • Defining indicators through custom scorecards with monthly follow-up vs. targets.
  • Crafting custom 4P strategies and tactics for each chain.
  • Contributing to customer/category growth through promotions evaluation.
  • Analyzing customer positions and recommending store actions in collaboration with the KAM team.
  • Coordinating brand/multi-brand concepts and projects within MT customers/Convenience Channel.
  • Monitoring sell-out data for market trends and providing findings for future plans.
  • Supporting the Sales team with Trade Stories, Business Reviews, Joint Plans, and Workshops.
  • Following up on Category Management projects and tools used.
Requirements:
  • Minimum 3 years of FMCG experience in CM/TM/Sales Coordination or Management.
  • Bachelor's degree in a business-related subject.
  • Fluency in English.
  • Advanced Category Management skills and retail market knowledge.
  • Proficiency in Excel, Word, and presentations.
  • Experience with Nielsen data.
  • Strong commercial understanding of sales and marketing strategy.
  • Analytical skills to develop measurable strategies and tactics.
  • Results-oriented, entrepreneurial, and self-motivated.
  • Leadership, interpersonal, and communication skills.
  • Flexibility and quick adaptation.
Interested candidates should send a CV. Only shortlisted applicants will be contacted. All applications will be handled with strict confidentiality and personal data will be protected according to the Law of Personal Data Protection and EU Regulation 2016/679. Let's DO activities are based on Recruitment license N:2543/15.06.2018.


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