CRM Campaigns Specialist

BILLA Bulgaria, part of REWE Group, is one of the fastest developing supermarket chains in Europe. Our main purpose is to deliver fresh and high quality products for our customers!

If you are passionate about working collaboratively with various departments and wants to play a vital role in our efforts to enhance our digital marketing campaigns, we are offering you an exciting opportunity to join our team in Sofia as CRM Campaigns Specialist.

YOUR AREA OF RESPONSIBILITY:

• Executes various Direct Marketing campaigns via all relevant channels, including development, content, targeting and testing to deployment;
• Maintains the CRM marketing calendar and makes recommendations based on best practices;
• Builds, monitors and improves Customers journeys such as On-boarding Journey, Churn and Reactivation journey etc.;
• Initiates, pilot and evaluates fresh campaign ideas;
• Prepares, launches, tests (A/B) and evaluates campaigns;
• Works with databases and customer segmentation, provides relevant targeting combined with relevant reporting and creative processing;
• Supports marketing planning process;
• Analyses the impact of targeting and implements tools for its ongoing optimization;
• Owns the CRM results & KPIs in given segment;
• Regularly analyses the performance of campaigns and suggests adjustments in their settings to maximize results, incl. ROI;
• Creates and updates standardized reports to support marketing team and management decision making.

WHAT WE’RE LOOKING FOR:

• 2+ years of CRM experience and e-mail marketing, with demonstrated experience in building, deploying and optimizing campaigns;
• Experience with CRM systems and Campaign management tools;
• Strong background in digital marketing, knowledge of online and/or multi-channel retail/FMCG environment is an advantage;
• Technical understanding of Databases, CMS and basic HTML-skills are beneficial;
• Good understanding of the digital environment overall;
• Pro-active attitude with a strive for continuous learning and professional development;
• Proven analytical and organizational skills with attention to details and ability to set priorities while multitasking under pressure;
• Fluent written and spoken English.

WHAT WE OFFER:

• Challenging opportunity for long-term career development in a multinational company;
• Extensive opportunities for training and continuous professional growth;
• Work in an open and friendly environment;
• Competitive remuneration in line with your qualifications and professional experience;
• Additional benefits.

If you are interested in our oportunity, please send your CV. Your application data will be treated with strict confidentiality. Only short listed candidates will be contacted.