Conversion Optimisation Expert

SiteGround
location_on гр. София

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Conversion Optimisation Expert

About the Company

SiteGround is a tech product and service company powering millions of online businesses worldwide.

From world-class web hosting, to SaaS platforms for site building, e-commerce, and email marketing, we develop all our products in-house to help businesses start, grow and succeed online more easily.

At the heart of our 20-year success is our people-driven company culture focused on performance, innovation, technical excellence, and early strategic adoption of AI.

Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.

Our Mission

Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.

Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.

YOUR ROLE:

We're looking for a Conversion Optimisation Expert to drive measurable improvements across our conversion funnels. You'll work across our full product portfolio, partnering closely with PPC and product teams to turn traffic into leads and leads into customers.

This is a senior, data-driven role where you'll bring deep expertise in experimentation and optimisation. You'll define strategic testing roadmaps, design and run sophisticated experiments, and implement changes that deliver real business impact. We need someone who can work autonomously, move quickly when opportunities arise, and bring best-in-class CRO practices to our organisation.

YOUR RESPONSIBILITIES:

  • Lead conversion optimisation efforts across our full product portfolio;
  • Analyse user behaviour and conversion data to identify high-impact optimisation opportunities;
  • Develop strategic testing roadmaps and prioritise hypotheses based on data insights and business value;
  • Design, execute, and analyse A/B tests, multivariate experiments, and personalisation initiatives;
  • Partner with PPC teams to optimise landing pages, ad funnels, and campaign conversion flows;
  • Collaborate with product teams to improve onboarding, upgrade, and checkout experiences;
  • Implement, configure, and manage conversion tracking, behaviour analytics, and testing tools;
  • Build and maintain dashboards to monitor conversion performance and experiment results;
  • Share insights and recommendations across teams, contributing to broader marketing and product strategy;
  • Stay ahead of CRO trends, tools, and methodologies, bringing new ideas and approaches to the team.
OUR EXPECTATIONS:
  • 3+ years of experience in conversion rate optimisation, growth marketing, or a related analytical role;
  • Deep hands-on expertise with behaviour and analytics tools (such as Google Analytics, Hotjar, Clarity, Mixpanel, or similar);
  • Extensive experience with A/B testing platforms (such as VWO, Optimizely, AB Tasty, or similar);
  • Strong understanding of statistical methods, experiment design, and significance testing;
  • Proven ability to quickly implement and adapt tools, tracking setups, and testing frameworks as business needs change;
  • Track record of delivering measurable conversion improvements for lead generation and ecommerce flows;
  • Strategic thinker who can balance quick wins with longer-term optimisation initiatives;
  • Excellent collaboration skills and experience working cross-functionally with PPC, product, and development teams;
  • Ability to work autonomously and take ownership of CRO as a discipline;
  • Fluent English.
WHAT WE OFFER:
  • Competitive salary with achievement bonus;
  • Premium health insurance;
  • Reduced working hours every Friday;
  • Аdditional trainings to upskill your job competencies;
  • Free office restaurant with our own chef team;
  • Free access to our in-office gym with professional instructors;
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
  • Free Multisport or CoolFit card;
  • Additional days off for long service and volunteering;
  • Anniversary and company gifts;
  • Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.


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