Position Overview

We are seeking a detail-oriented and strategic Competition Analyst to join our team. The Competition Analyst will be responsible for monitoring, evaluating, and reporting on competitor activities, market trends, and pricing strategies to provide actionable insights that support business growth, improve decision-making, and strengthen our competitive positioning.

Key Responsibilities

• Conduct regular competitor research, including pricing, product/service offerings, marketing strategies, and customer feedback.
• Analyze competitor digital presence (SEO, PPC, social media, website performance, content strategy) and benchmark against our company.
• Track industry trends, regulatory changes, and emerging technologies that may impact market dynamics.
• Develop and maintain a competitor intelligence database with key metrics and performance indicators.
• Provide actionable insights and recommendations to leadership, marketing, and sales teams.
• Prepare regular reports and presentations summarizing competitor performance, opportunities, and risks.
• Collaborate with marketing, product, and operations teams to inform strategy and optimize positioning.
• Support forecasting, pricing, and market entry strategies with data-driven insights.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or related field (Master’s preferred).
• Proven experience in market research, competitive intelligence, or business analysis.
• Strong analytical skills with proficiency in data visualization and reporting tools (Excel, Power BI, Tableau, or similar).
• Familiarity with SEO tools (SEMrush, Ahrefs, SimilarWeb, etc.) and digital marketing analytics.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.

Key Skills

• Market and competitor research
• Pricing and performance benchmarking
• Data analysis & visualization
• Strategic thinking and problem-solving
• Business reporting and presentation skills

What We Offer

• Competitive salary and performance-based bonuses
• Opportunities for career growth and professional development
• Dynamic, fast-paced, and innovative work environment
• Collaboration with a highly motivated and supportive team