For our client, a rapidly growing, internationally connected wine and champagne distribution company, headquartered in Germany and now expanding into Bulgaria and the surrounding region we are looking for high-performing, entrepreneurial B2B Sales Executive to take the lead in driving growth in the regional market.

Your Role

You will be responsible for leading our B2B sales efforts in Bulgaria and/or neighboring countries, focusing on supermarkets, wholesalers, and national hotel and restaurant chains. The role involves full-cycle sales: from lead generation and client acquisition to building long-term relationships and delivering results.

Key Responsibilities

• Identify, approach, and secure contracts with key B2B clients across Bulgaria (supermarkets, restaurant chains, hotels, wholesalers)
• Develop and manage a high-performing sales pipeline focused on volume and long-term value
• Present and promote the company’s premium product portfolio, including some of Europe’s most sought-after wine and champagne brands
• Provide feedback on market trends and customer needs to refine offerings and strategies
• Work hand-in-hand with the CEO and the founding team to shape the market entry and long-term success in Bulgaria
• Expand reach to surrounding markets where relevant (e.g., Greece, Romania, Serbia)

What We’re Looking For

• Proven track record in selling wine, champagne, or spirits into the retail or HoReCa sector (supermarkets, hotel/restaurants, wholesalers) – mandatory
• Strong existing network in the Bulgarian beverage or food retail industry
• Fluent in English or German – one is a must; both is a plus
• Results-driven, entrepreneurial mindset with the ability to work independently
• Excellent communication, negotiation, and presentation skills
• Willingness to travel and build territory from the ground up
• A passion for wine and champagne is a major plus

What We Offer

• Competitive base salary + success-based commissions
• Flexibility, autonomy, and the chance to grow with a fast-scaling business
• Direct collaboration with the CEO and international team
• Opportunity to represent a world-class product portfolio
• Career growth in a premium, international distribution network

How to Apply

Interested candidates are encouraged to submit a CV and brief cover letter outlining relevant experience and motivation.

• * ViaKali holds №3061/12.08.2020 recruitment licence issued by the Bulgarian Ministry of Labor and Social Policy