The Finance Director is a key strategic leader responsible for the overall financial management, governance, and performance of the company across manufacturing, retail, logistics, and international operations. As a trusted business partner to the Owners and Board of Directors, the CFO plays a critical role in supporting sustainable growth, operational efficiency, profitability, and long-term business stability. The position requires a combination of strategic vision and hands-on operational finance leadership within a complex, fast-moving family-owned business environment. The company operates manufacturing, logistics, administrative, and retail activities across Bulgaria, including a nationwide retail network, as well as operations in North Macedonia, Greece, and Romania.

The CFO oversees all finance-related activities including financial planning & analysis, accounting, controlling, treasury, taxation, payroll, audit, compliance, risk management, and business performance management across all company entities and markets. The company has two main administrative locations in Sofia and Yambol. The successful candidate will be expected to travel occasionally between the locations in order to work closely with teams, support business operations, and participate in management meetings.

Key Responsibilities

Strategic Financial Leadership:

• Act as a strategic advisor and business partner to the Owners and Board of Directors;
• Support strategic decision-making through financial analysis, business insights, and scenario planning;
• Lead the development and execution of the company’s financial strategy aligned with long-term business goals;
• Contribute to regional growth initiatives, investments, operational improvements, and expansion projects;
• Provide financial leadership in a family-owned entrepreneurial environment, balancing business growth with financial discipline and sustainability.

Financial Planning & Business Controlling:

• Lead annual budgeting, forecasting, and long-term financial planning processes;
• Monitor and analyze business performance across manufacturing, retail, logistics, and international operations;
• Develop and track KPIs, profitability analysis, cost structures, and operational efficiency metrics;
• Drive cost optimization initiatives and improve financial visibility across all business units;
• Support commercial and operational teams with actionable financial insights.

Accounting, Payroll & Financial Reporting:

• Oversee accounting, payroll, and financial reporting operations across the organization;
• Lead and develop the Payroll team, ensuring accurate and timely payroll processing in compliance with local legislation and internal policies;
• Ensure accurate and timely preparation of monthly, quarterly, and annual financial statements;
• Oversee accounting operations and financial reporting in compliance with Bulgarian regulations, IFRS, and local statutory requirements across all countries;
• Manage financial consolidation across multiple legal entities and international operations;
• Ensure strong internal controls, financial governance, and transparent reporting practices.

Treasury, Cash Flow & Banking:

• Manage cash flow, liquidity, working capital, and financial risk;
• Optimize inventory financing and cash conversion cycles;
• Maintain relationships with banks, financial institutions, auditors, and external advisors;
• Lead financing negotiations and oversee credit facilities, investments, and insurance matters;
• Monitor foreign exchange exposure and regional financial risks.

Tax, Compliance & Risk Management:

• Ensure compliance with tax, legal, and regulatory requirements across Bulgaria, North Macedonia, Greece, and Romania;
• Coordinate external audits and manage relationships with auditors, tax consultants, and authorities;
• Identify financial and operational risks and implement appropriate mitigation measures.

Manufacturing, Retail & Logistics Finance:

• Oversee manufacturing finance including product costing, BOM analysis, production efficiency, and capex management;
• Monitor inventory valuation, warehouse operations, and logistics costs;
• Support nationwide retail network performance analysis, store profitability, and expansion planning;
• Partner closely with Operations and Supply Chain teams to improve operational and financial performance.

Leadership & Team Development:

• Lead, mentor, and develop the Finance, Accounting, Controlling, Treasury, Tax, and Payroll teams across all company locations and entities;
• Build a high-performance finance function focused on accountability, business partnership, and continuous improvement;
• Foster collaboration between Finance and other departments including Operations, Sales, Retail, Supply Chain, HR, and Procurement;
• Support organizational transformation and professionalization within a growing family business structure;
• Maintain regular presence across both administrative locations in Sofia and Yambol to ensure alignment, visibility, and effective collaboration between teams.

Requirements

Education & Qualifications:

• Bachelor’s or Master’s degree in Finance, Accounting, Economics, or Business Administration;
• Qualified finance professional – CIMA, ACCA, ACA, CFA or equivalent qualification preferred.

Professional Experience:

• Minimum 7+ years of experience in Financial Analysis, Accounting, and Finance leadership roles;
• Proven experience as CFO, Finance Director, or Senior Finance Leader in;
• Experience in multi-entity and international business operations;
• Strong understanding of manufacturing costing, inventory management, and operational finance.

Technical Skills:

• Strong knowledge of IFRS, financial reporting, controlling, treasury, and payroll management;
• Proficient in financial modelling and financial analysis;
• Advanced Excel skills preferred; intermediate to advanced knowledge is essential;
• Ability to work with large volumes of financial and operational data extracted from ERP/accounting systems and interpret the data effectively in Excel;
• Experience with ERP systems (SAP, Microsoft Dynamics, Oracle, etc.);
• Excellent understanding of supply chain, logistics, manufacturing, and inventory-related financial processes.

Leadership & Personal Competencies:

• Fluent English with the ability to confidently communicate complex financial analysis to senior stakeholders and exert influence across the organization;
• Strategic and commercially oriented mindset;
• Naturally curious, with the ability to ask the right questions and challenge the status quo;
• Thrives in a fast-paced and dynamic environment;
• Strong leadership and stakeholder management skills;
• Team player with the ability to understand the bigger picture while also being willing to work hands-on and dive into the details when needed;
• Excellent attention to detail, analytical thinking, and presentation skills;
• High level of integrity, discretion, and accountability;
• Strong communication and influencing skills;
• Hands-on approach combined with strategic thinking;
• Willingness to travel occasionally between Sofia and Yambol, as well as to other company locations when needed.

Reporting Structure:

• Reports directly to the Owners / Board of Directors;
• Leads the Finance, Accounting, Controlling, Treasury, Tax, and Payroll functions.

Key Success Indicators:

• Improvement of profitability and EBITDA performance;
• Strong cash flow and working capital management;
• Increased operational and cost efficiency;
• Accurate and timely financial reporting;
• Enhanced financial controls and governance;
• Successful support of regional growth and expansion;
• Professionalization and development of the finance function.

Preferred Candidate Profile The ideal candidate is a commercially minded finance executive with strong operational finance expertise and experience in complex businesses combining manufacturing, logistics, warehousing, and retail operations. The person should be comfortable operating in a family-owned business environment, capable of building trust with the Owners, and able to balance strategic leadership with hands-on involvement in the business.

An employment contract shall be concluded with Vellea Global EAD.