Marketing Manager

Acibadem City Clinic
location_on гр. София

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Acibadem City Clinic is one of the largest private international healthcare groups in Bulgaria and part of the global Acibadem IHH Healthcare Group, a leader in Turkey and the region. The group comprises various medical institutions, each offering high-quality healthcare services and advanced medical technologies.Established in 2016, the group is a merger of leading hospital healthcare providers in the country – Tokuda Hospital and City Clinic. It includes two hospitals in Sofia (one of which has three hospital campuses), four diagnostic and consultative centers, and one medical center in the city of Varna.

Acibadem City Clinic Tokuda University Hospital is one of the largest medical institutions in Bulgaria, built and developed entirely through private investment.

Acibadem City Clinic University Hospital – Vitosha, Orthopedics, and Mladost are the only healthcare institutions in Bulgaria accredited by the international healthcare quality and safety standard – Joint Commission International (JCI).

We are looking for a Marketing Manager to develop and execute marketing strategies, coordinate marketing operations, manage stakeholder relationships, and ensure alignment with our organization's goals.

Key Responsibilities:

  • Develop and coordinate comprehensive marketing strategies and tactical plans to support organizational objectives.
  • Build and sustain effective relationships with government entities, associations, suppliers, agencies, clients, and other key stakeholders.
  • Design and implement optimal marketing strategies tailored to the organization’s needs,
  • Plan, execute, and oversee annual marketing programs, ensuring efficient allocation of resources.
  • Translate consumer trends and client expectations into actionable business plans and marketing initiatives.
  • Lead, inspire, and guide marketing teams and cross-functional groups to ensure strategic alignment and productive collaboration.
  • Supervise the creation and dissemination of marketing messages, campaigns, and presentations.
  • Ensure that marketing, media, and public relations activities align with institutional strategies.


Requirements:

  • A degree or equivalent qualification in marketing or a related field.
  • 10+ years of experience in marketing, with at least 5 years in a managerial role.
  • Proven experience in campaign management, digital marketing and brand positioning.
  • Ability to develop and implement strategic marketing plans, creativity and innovation in developing marketing content and campaigns.
  • Budget management and resource allocation experience.
  • Strategic thinking and data-driven decision-making.


Our Offer:

  • Working in an inspiring team of professionals.
  • Dealing with challenging and interesting issues.
  • Adequate, secure, and regular remuneration.
  • Additional health insurance paid by the employer.
  • Possibility for additional health insurance for the employee’s family members.
  • Professional training and development in one of the leading medical institutions in the country and in the Balkans.


Acibadem City Clinic is the administrator of personal data and information processing for job applicants only and solely for the purposes of personnel selection, within the statutory six-month period and on the basis of consent. The administrator collects data that the applicant provides for employment at its own discretion. The administrator does not collect copies of documents. Regarding the rights of the data subjects, the ways to exercise them and the overall data processing regime with the Administrator.

Only approved applicants will be contacted!


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