AI SEO Strategist

SiteGround
location_on гр. София

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AI SEO Strategist

About The Company

SiteGround is a tech product and service company powering millions of online businesses worldwide.

From world-class web hosting, to SaaS platforms for site building, e-commerce, and email marketing, we develop all our products in-house to help businesses start, grow and succeed online more easily.

At the heart of our 20-year success is our people-driven company culture focused on performance, innovation, technical excellence, and early strategic adoption of AI.

Together, we are one of the most technically-advanced companies in our industry, recognized by over 90 of the most prestigious business, employer, and social responsibility awards worldwide.

Our Mission

Treating people right is fundamental to how we work. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s rest or a fun get-together every once in a while.

Our team values have always been the same: Do exceptional work, build the best product and services in our field using the latest technology, pay attention to detail, treat people right, have a positive impact on the world around us, give back, and keep learning.

YOUR ROLE:

  • As an AI SEO Strategist, you will be pivotal in developing and implementing cutting-edge strategies that maximize our company's visibility and ranking across both traditional search engines and the rapidly evolving AI-driven search landscape, including AI Overviews and LLMs. You will leverage advanced AI tools to optimize content, enhance website architecture, and craft compelling narratives, ensuring our brand achieves exceptional discoverability and strong performance in the AI landscape. Your expertise will bridge SEO best practices with AI innovation to drive traffic, conversions, and sustained organic growth.
YOUR RESPONSIBILITIES:
  • Pioneering AI Search Visibility: Significantly elevate our brand's presence and favorable positioning within AI Overviews, LLM surfaces, and other emerging AI-driven search experiences.
  • Strategic & Data-Driven Growth: Develop and execute innovative SEO and AI content strategies that lead to tangible improvements in search rankings, organic traffic, and conversions, all backed by robust data analysis and continuous optimization.
  • Technical & Content Excellence: Navigate the optimization of all aspects of our digital presence – from technical site architecture and schema markup to compelling, AI-optimized content – ensuring both machine understanding and human engagement.
  • AI-first Innovation & Adaptation: Proactively monitor AI developments in content marketing and search, identifying and implementing cutting-edge solutions to keep us ahead of the curve.
  • Collaborative Impact: Smooth integration with our content and development teams, fostering a collaborative environment to ensure that all digital assets are optimized for maximum discoverability and performance.
OUR EXPECTATIONS:
  • At least 5 years of hands-on SEO experience in English, with a strong focus on technical SEO, content optimization and most recently, AI optimization;
  • Hands-on experience optimising for AI-driven SERP features (e.g., SGE/AI Overviews, ChatGPT Browse, Perplexity);
  • Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console, Google Analytics/GA4);
  • Prior work with AI visibility tracking platforms (e.g., Profound, Brandtech, Peec.AI);
  • Content leadership: ability to brief, edit and QA high-E-E-A-T long-form that aligns to search intent, structure, and business goals;
  • Leverages AI tools (ChatGPT, Claude, etc.) to accelerate work while applying critical judgment;
  • Solid understanding of content marketing funnel and distribution;
  • Prior experience with link building with external organizations.
WHAT WE OFFER:
  • Working on in-house built products, using the latest technologies;
  • Competitive salary with achievement bonus;
  • Premium health insurance;
  • Reduced working hours every Friday;
  • Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
  • Free office restaurant with our own chef team;
  • Free access to our in-office gym with professional instructors;
  • Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
  • Free Multisport or CoolFit card;
  • Additional days off for long service and volunteering;
  • Anniversary and company gifts;
  • Knowledge-sharing at multiple meetups and mini conferences in our offices.
If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.


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